The Wizard Writes: New Vitamix blender celebrated at extravagant event

New Vitamix blender celebrated at extravagant event

Posted by Wizard of Ahs , Monday, May 10, 2010 at 6:20 PM

Wizard of Ah's helped Vitamix introduce its new household blender, the Vitamix 5200, to its employees by putting together an extravagant event at a recent employee meeting. Wizard of Ah's wholly produced the show, from conception to reception and every song, dance, design and image in between, no detail was missed on this one of a kind, memorable event.

Stage Show
The event featured a full entertainment production with original music, dance numbers and rhythmic stomp dancers. The choreographed dance number used Vitamix employees that were secretly trained prior to the meeting. Part way through the performance the employees revealed themselves, leaving their seats in the audience and taking the stage along with the other performers. Indoor fireworks highlighted the roll out of the new advertising campaign and a special finale dance number marked the end of the spectacular show. The special dance number was a rhythmic presentation that used "street" percussion (using buckets and trash cans) and combined that with a stomp routine.

Reception
Following the show, a reception featured freshly made ethnic food that represented each of the countries that Vitamix has a presence in. Some of the foods and/or sauces were made with the Vitamix 5200 blender.

Production elements

* Stage designed to look like a neighborhood fruit and vegetable market with brick backdrop, branded pushcarts and Vitamix 5200 machines.

* Organization/ re-writing of all copy- speeches and scripts.

* Image magnification of stage using two flanking screens.

* Organization of all video clips, pictures and powerpoint slides.

* Shot video of specific footage needed.

* Recorded entire presentation for company archives.

About Vitamix
The Vitamix 5200 is the first new blender from the company in 15 years. The new design features a shatterproof, BPA-free container- the first of its kind in the home appliance market. For over 70 years, the Cleveland, OH based company has been promoting a whole foods healthy lifestyle. The first Vitamix blender was introduced in 1937, today Vitamix products are sold in over 80 countries.

Tip Of The Week!

Non-Traditional Revenue

Have you ever heard the term "nontraditional revenue"? If you’re not immersed in radio and TV ad sales, you’re most likely not familiar with that industry buzz phrase, more commonly referred to as NTR. But the concept, when applied to your business, can add bottom-line income to your existing revenue streams.

A little history first: A number of years ago, when radio stations were being snapped up and co-joined into large, publicly traded radio groups, there was an urgency on the part of the parent companies to justify the high acquisition costs and demonstrate profitability to their shareholders. But traditional revenue for radio stations (ad sales) was limited for two good reasons. First, the price stations could charge for commercials was determined by ratings and day-parts in each particular market—something the stations had no control over. Second, there was a finite inventory available on any given day, which also limited the amount of income stations could generate.

So they decided to get creative. Part of a radio station’s promotional activities included sponsoring events staged by promoters. When an ad package was purchased by those promoters, the radio stations had to provide additional free commercials, live mentions, on-site talent appearances, and any number of other giveaways. In return, the stations were given signage placement, a space at the event and an on-stage opportunity--but very little else.

It didn’t take long for station marketing directors to notice the promoter’s revenue streams, which included parking fees, gate admissions, booth sales, beverage sales, print co-ops, sponsorships and the like. The marketing directors felt that since the radio stations provided the event visibility and were generally perceived as “owning” the event, they should grow, own and promote virtually identical events. So they did, creating entire NTR departments within their radio groups—and they've prospered ever since.

Over the next few weeks we’ll cover the Top 5 ways to apply the concept to your own company to help generate additional revenue.

1. If your business is one that serves the consumer service industry, such as a bridal gown store, a caterer or a florist, then create a bridal show at a local hotel for you and other noncompeting bridal service providers, such as DJs, tux companies, photographers and printers. You'll generate admissions and booth revenue, plus you can use aggregate exhibitor money to buy advertising that you wouldn't normally be able to afford.

New Vitamix blender celebrated at extravagant event
Posted by Wizard of Ahs , Monday, May 10, 2010 at 6:20 PM

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