Wizard of Ah's recently wrapped up the Harley-Davidson convention in Florida where we helped roll out the company's newest product - motorcycle insurance! That's right, Harley-Davidson now offers its customers its own branded insurance plans.
Wizard of Ah's was contacted just 6 weeks before the convention to pull together the event and create a unique, interactive experience for nearly 1,300 attendees.
The event featured a travel adventure theme and began with guests receiving a turnpike ticket when they checked in. Guests then set out en route to four destinations guided through the space by a carpet that looked like a roadway (complete with edge and center lines). The roadways lead them around the room to four separate areas decorated as the forest, mountains, beach and desert.
Each destination provided information about special features of Harley's new insurance plan. A trivia wheel at each destination allowed guests to participate in the process, recall what they learned and also win some fun prizes!
Attendees were given a stamp on their turnpike ticket after they visited each of the four areas and were then eligible to take their completed tickets to their final destination, an EZ Pass turnpike gate located in the middle of the space.
The "turnpike" gate had lanes with pre-programmed electronic prize wheels that guests could spin to win fabulous prizes, such as ipods, ipads, and X-Boxes. To add to the overall ambiance, the DJ was placed high above the gate and played “driving” music while guests dined on high-end heavy hors d'oeuvres.
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