The Wizard Writes: Vitamix Celebrates its 90th Anniversary

Posted by Wizard of Ahs , Monday, March 14, 2011 at 4:57 PM

This year marks the 90th anniversary of Vitamix. In honor of the special occasion Vitamix once again turned to Wizard of Ah's to create a one of a kind event for their annual employee meeting.

Highlights from the first day were a full entertainment production that showcased the dancing, singing and narrative talents of many of the company's employees and a special appearance by Marilu Henner. An awards banquet for 500 people was held on the second day acknowledging the many achievements of their employees.

Marilu Henner opens the show with "All That Jazz".

For the stage show, Wizard of Ah's choreographed chronological eras with period videos, live actors and key dance numbers, some performed by Vitamix employees. Wizard of Ah’s also customized the lyrics to the popular dance song Dynamite by Taio Cruz. Employees were “revealed” and sang the lyrics to the song while dancers performed and the video images rolled. The result was a spectacular production that entertained and energized everyone!

The finale: Vitamix employees perform customized
lyrics to the song, "Dynamite" by Taio Cruz.

From entertainment and design choreography to lighting, decor and the awards banquet, Wizard of Ah's produced the event creating a memorable 90th anniversary celebration for Vitamix.

Vitamix is a Cleveland based company that has been promoting a whole foods healthy lifestyle for 90 years. The first Vitamix blender was introduced in 1937; today its products are sold in over 80 countries.

View more photos from Vitamix's 90th Anniversary on our Facebook page!

Tip Of The Week!

Non-Traditional Revenue

Have you ever heard the term "nontraditional revenue"? If you’re not immersed in radio and TV ad sales, you’re most likely not familiar with that industry buzz phrase, more commonly referred to as NTR. But the concept, when applied to your business, can add bottom-line income to your existing revenue streams.

A little history first: A number of years ago, when radio stations were being snapped up and co-joined into large, publicly traded radio groups, there was an urgency on the part of the parent companies to justify the high acquisition costs and demonstrate profitability to their shareholders. But traditional revenue for radio stations (ad sales) was limited for two good reasons. First, the price stations could charge for commercials was determined by ratings and day-parts in each particular market—something the stations had no control over. Second, there was a finite inventory available on any given day, which also limited the amount of income stations could generate.

So they decided to get creative. Part of a radio station’s promotional activities included sponsoring events staged by promoters. When an ad package was purchased by those promoters, the radio stations had to provide additional free commercials, live mentions, on-site talent appearances, and any number of other giveaways. In return, the stations were given signage placement, a space at the event and an on-stage opportunity--but very little else.

It didn’t take long for station marketing directors to notice the promoter’s revenue streams, which included parking fees, gate admissions, booth sales, beverage sales, print co-ops, sponsorships and the like. The marketing directors felt that since the radio stations provided the event visibility and were generally perceived as “owning” the event, they should grow, own and promote virtually identical events. So they did, creating entire NTR departments within their radio groups—and they've prospered ever since.

Over the next few weeks we’ll cover the Top 5 ways to apply the concept to your own company to help generate additional revenue.

1. If your business is one that serves the consumer service industry, such as a bridal gown store, a caterer or a florist, then create a bridal show at a local hotel for you and other noncompeting bridal service providers, such as DJs, tux companies, photographers and printers. You'll generate admissions and booth revenue, plus you can use aggregate exhibitor money to buy advertising that you wouldn't normally be able to afford.

Vitamix Celebrates its 90th Anniversary
Posted by Wizard of Ahs , Monday, March 14, 2011 at 4:57 PM

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