The Wizard Writes: Advertising Stunts: How to Pull off a Perfect Production

Advertising Stunts: How to Pull off a Perfect Production

Posted by Wizard of Ahs , Thursday, January 5, 2012 at 5:25 PM

Sometimes when it comes to advertising your products or services, it’s necessary to pull out the big guns. Making your brand stand out from the thousands that bombard shoppers is not only a necessity, it’s a competition.

When commercials, print ads and websites just aren’t cutting it anymore…it’s time to consider advertising stunts. If pulled off properly, an advertising stunt can give your brand the attention it deserves.

So how do you go about pulling off the perfect advertising stunt? You enlist the help of the professionals at Wizard of Ahs. Not only can we help you execute the perfect stunt, but we can help you come up with the most creative idea.

Pulling off the perfect event production involves understanding your brand, your messaging and exactly what it is that sets your company apart from the rest. By knowing these things our event producers can help you create an advertising stunt that entertains, surprises and generates interest in your brand.

Just some of the advertising stunts we’ve done in the past include:

Cosmopolitan Magazine’s Bikini Bash

University Hospital’s Breast Cancer Awareness Stunt

Revol Wireless Logo Stunt

And more!

Ready to create an advertising stunt for the New Year? Contact Wizard of Ahs today to learn about all of our event planning services.

Tip Of The Week!

Non-Traditional Revenue

Have you ever heard the term "nontraditional revenue"? If you’re not immersed in radio and TV ad sales, you’re most likely not familiar with that industry buzz phrase, more commonly referred to as NTR. But the concept, when applied to your business, can add bottom-line income to your existing revenue streams.

A little history first: A number of years ago, when radio stations were being snapped up and co-joined into large, publicly traded radio groups, there was an urgency on the part of the parent companies to justify the high acquisition costs and demonstrate profitability to their shareholders. But traditional revenue for radio stations (ad sales) was limited for two good reasons. First, the price stations could charge for commercials was determined by ratings and day-parts in each particular market—something the stations had no control over. Second, there was a finite inventory available on any given day, which also limited the amount of income stations could generate.

So they decided to get creative. Part of a radio station’s promotional activities included sponsoring events staged by promoters. When an ad package was purchased by those promoters, the radio stations had to provide additional free commercials, live mentions, on-site talent appearances, and any number of other giveaways. In return, the stations were given signage placement, a space at the event and an on-stage opportunity--but very little else.

It didn’t take long for station marketing directors to notice the promoter’s revenue streams, which included parking fees, gate admissions, booth sales, beverage sales, print co-ops, sponsorships and the like. The marketing directors felt that since the radio stations provided the event visibility and were generally perceived as “owning” the event, they should grow, own and promote virtually identical events. So they did, creating entire NTR departments within their radio groups—and they've prospered ever since.

Over the next few weeks we’ll cover the Top 5 ways to apply the concept to your own company to help generate additional revenue.

1. If your business is one that serves the consumer service industry, such as a bridal gown store, a caterer or a florist, then create a bridal show at a local hotel for you and other noncompeting bridal service providers, such as DJs, tux companies, photographers and printers. You'll generate admissions and booth revenue, plus you can use aggregate exhibitor money to buy advertising that you wouldn't normally be able to afford.

Advertising Stunts: How to Pull off a Perfect Production
Posted by Wizard of Ahs , Thursday, January 5, 2012 at 5:25 PM

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